PR Butter was founded in 2023 by Vyoma Venkataraman, a New York-based art and design publicist. After switching careers from journalism to PR in 2012, she has gained a foothold in the New York City art world, working with some of the most well-known creatives in the world such as designer Misha Kahn, and artists Jeffrey Gibson, Lorraine O’Grady, JR, Baseera Khan, Mel Chin, and Sable Elyse Smith; renowned fashion houses Dior and Thierry Mugler; and cultural forces Spike Lee and Virgil Abloh.

She began her PR career in Singapore in 2011 before establishing herself in the New York City art world, where she worked at Bonhams Auctioneers. She then transitioned into agency life, working with a diverse range of clients across the creative industries, including Bohlin Cywinski Jackson and Practice for Architecture and Urbanism, Friedman Benda, Dinosaur Designs, Madworkshop, Marc Straus Gallery, Art Money, and the Rhode Island School of Design.

She moved on to oversee marketing, press, and digital communications at the Queens Museum, where she built its first Communications team and doubled its yearly earned media coverage. In 2019, she joined the Brooklyn Museum, one of the world’s most renowned and trailblazing cultural institutions, where she promoted its vast collections, pioneering learning and social action programs, critically acclaimed exhibitions, and enduring 200-year-old legacy.

Vyoma holds an MFA from the School of Visual Arts in New York and a BFA from LASALLE College of the Arts in Singapore.